Madison Avenue Equality

June 1976
National Review;6/25/1976, Vol. 28 Issue 23, p666
This article describes some advertising campaigns expected to be launched in the U.S. in the summer of 1976 to promote the Equal Rights Amendment (ERA). These campaigns aim to make ERA both respectable and highly visible. Some of the typical consequences ERA would entail are pointed out by William Rusher in his syndicated column. The author argues that the amendment's political potency lies largely in its promise to become another lucrative boondoggle for the regulation industry. Recruiting expensive advertising firms, the author notes, is a prudent measure for the supporters of ERA.


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