National Observer, RIP

July 1977
National Review;7/22/1977, Vol. 29 Issue 28, p819
The article talks about the demise of the "National Observer," a national weekly newspaper launched by Dow Jones in the U.S. The newspaper, which was in circulation for 15 years, featured articles on consumer problems and won itself a devoted readership of nearly half a million. The decision to stop publication was due to the high postal rates and direct mail expenses of the periodical.


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