TITLE

Sport a beard, end a career

AUTHOR(S)
Chandiramani, Ravi
PUB. DATE
September 2001
SOURCE
Marketing (00253650);9/20/2001, p76
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Gillette's Internet advertisement, which promotes its sponsorship of the football pages of various sports Web sites. Advertisement's focus on the negative effects of having a beard on the careers of football players; Creation of the campaign by Tribal DDB.
ACCESSION #
6052790

 

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