TITLE

The sophisticated customer

AUTHOR(S)
WEBER, RICK
PUB. DATE
April 2011
SOURCE
Trailer / Body Builders;Apr2011, Vol. 52 Issue 6, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the importance of a better and more rapid communication between the truck upfitter and truck dealer. Ryan Matthews, CEO of Black Monk Consulting, he explains that since customers only want to solve problems, it is important that everybody in the chain learns to communicate more directly, more clearly and more accurately. He also states that both the upfitter and the dealer should have the same views and solutions to the problem in order to have a better explanation for customers.
ACCESSION #
60514688

 

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