Doubling exports extends u.s. reach

Czinkota, Michael; Skuba, Charles
September 2010
Marketing Management;Sep/Oct2010, Vol. 19 Issue 3, p14
The article focuses on the concept of doubling the exports in the U.S. as proposed by President Barack Obama. It highlights its significance as the country heeds on its path to recovery. It adds that such is an alternative in helping the economy of the country, given the high levels of unemployment and debt leverage of typical households. The need for the Department of Commerce to collaborate in the sponsorship of a professional certification in exporting is also suggested to address the significance of exporting competence.


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