Bad Ad

March 1976
National Review;3/5/1976, Vol. 28 Issue 7, p204
The article examines a print advertisement by American Electric Power Co. concerning the energy reserves of the U.S. The advertisement claims that by 1988, there will be no oil or natural gas left in the country. The problem with the claim is that the U.S. has never had much more than ten to fifteen years' worth of proven oil reserves on hand. Synthetic gas can be used when the supply of natural gas runs out. Proving oil reserves is costly so producers try to avoid proving more oil reserves than is necessary to assure continued flow.


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