TITLE

THE INTERNATIONAL STAGE

PUB. DATE
January 2002
SOURCE
Campaign (UK);1/25/2002, Issue 3, p27
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the impact of international strategic alliances on field marketing in Europe. Reference to the international projects of Headcount Worldwide Field Marketing and FDS Field Marketing; Reasons behind the failure of Europe to expand in British marketing sector; Implication on the rise of global brands.
ACCESSION #
6047196

 

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