January 2002
Campaign;1/25/2002, Issue 3, p27
Trade Publication
Focuses on the impact of international strategic alliances on field marketing in Europe. Reference to the international projects of Headcount Worldwide Field Marketing and FDS Field Marketing; Reasons behind the failure of Europe to expand in British marketing sector; Implication on the rise of global brands.


Related Articles

  • VERBALTEK/MVION FORM MARKETING ALLIANCE.  // Telephone IP News;Dec2000, Vol. 11 Issue 12, p2 

    Reports on the marketing alliance formed by VerbalTek Inc. and mvion.

  • Technology At Heart Of Agency Coalition. HAMSTRA, MARK // SN: Supermarket News;7/25/2011, Vol. 59 Issue 30, p24 

    The article presents information on BeaconUnited, an alliance of eight independent sales and marketing agencies in the U.S.

  • Partner selection in market-driven strategic alliances. Klein, Saul; Dev, Chekitan // South African Journal of Business Management;Sep97, Vol. 28 Issue 3, p97 

    Deals with selecting a strategic alliance partner. Overview of the strategic alliances within the context of symbiotic marketing; Classification of market-driven strategic alliance model; Partners appropriate for each classification of strategic marketing alliances.

  • WORLD ROUND-UP.  // Marketing News;2/15/73, Vol. 6 Issue 16, p7 

    The article presents news briefs related to marketing in Russia and Japan. Japan's economy will continue to expand at the fastest rate of any Asian nation, growing at an annual rate of 9.8 percent from 1970 to 1980. Vneshlorgeklama has partnered with Marsteller Inc. to assist U.S. companies...

  • Joint forces. Edwards, Ron; Freeman, Susan; Schroder, Bill // Marketing News;9/1/2006, Vol. 40 Issue 14, p46 

    The article reviews the periodical "Journal of International Marketing," September 2006 issue.

  • TOWARD THE CONCEPTUALIZATION OF THE STRATEGIC ALLIANCE EVOLUTIONARY CYCLE: AN ILLUSTRATION.... Stafford, Edwin R. // AMA Winter Educators' Conference Proceedings;1995, Vol. 6, p87 

    Examines the framework specifying the stages of the strategic alliance evolution. Definition of strategic alliances; Role of marketing functions in coordinating and managing the alliance; Impact of partner interactions and market forces on alliance evolution; Benefits of strategic alliance.

  • BRIEFS.  // Marketing (00253650);2/17/2000, p12 

    Reports on direct marketing developments in Great Britain as of February 17, 2000. Alliance between Corgi Classics and the Royal Mail to run a promotion for the model collectibles firm; Launch by call center firm 7C of a site that will house call-handlers.

  • Friends in a Big Market. Cziborr, Chris // Orange County Business Journal;01/01/2001, Vol. 24 Issue 1, p4 

    Reports the importance of local partners in global marketing. Information on the global business strategy of Delmar Medical Systems LLC; Advantages of the alliance between Rainbow Technologies Inc. and Goldensoft Co. Ltd.; Details on the business operations of RealityBUY Inc.

  • INTERNATIONAL STRATEGIC ALLIANCES: AN AGENCY THEORY PERSPECTIVE. Dwyer, Sean // AMA Winter Educators' Conference Proceedings;1994, Vol. 5, p175 

    Investigates the critical variables in determining the efficient form of international strategic alliances. Globalization in the markets and firms; Costs of resources commitments in choosing items; Efforts of agent in the contractual performance outcome in the function of uncontrolled variables.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics