Beta: Ops Find Value in Programming Trio

Forkan, Jim
February 2002
Multichannel News;2/4/2002, Vol. 23 Issue 5, p9
Focuses on the value perception of operators on the cable networks of ESPN, Discovery Networks U.S. and Turner Broadcasting System Inc. in the United States. Effectiveness of the programmers in managing the subscriber-acquisition campaigns; Value of ESPN; Use of a telephone survey in collecting the data.


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