TITLE

SAINSBURY'S campaign on how to [...]

AUTHOR(S)
Suzanne Moore
PUB. DATE
May 2011
SOURCE
Mail on Sunday;5/ 8/2011, p31
SOURCE TYPE
Newspaper
DOC. TYPE
Article
ABSTRACT
SAINSBURY'S campaign on how to feed a family of four for £50 a week should make us realise precisely how hard this is. Like everyone else, I cannot believe how much my grocery bill has soared, and to live on £50 would be well nigh impossible. Sainsbury's menu contains no snacks and no drinks. It would not even stretch to the fruit I put in my child's packed lunch. Sticking to this menu would mean ruthless planning, and while it may be do-able, it would be pretty miserable.
ACCESSION #
60445774

 

Related Articles

  • Sainsbury's 'feed your family for �50' adverts are banned. Andrew Levy // Daily Mail;4/4/2012, p21 

    A SAINSBURY'S campaign offering to 'Feed your family for �50 a week' has been banned for misleading shoppers.

  • Sainsbury's 'feed a family for �50' ads are banned. Andrew Levy // Daily Mail;4/4/2012, p21 

    A SAINSBURY'S campaign offering to 'feed your family for �50 a week' has been banned for misleading shoppers.

  • Sainsbury's 'feed a family for �50' ads are banned. Andrew Levy // Daily Mail;4/4/2012, p21 

    A SAINSBURY'S campaign offering to 'feed your family for �50 a week' has been banned for misleading shoppers.

  • Sainsbury's £10m push on £50-a-week offer. Shearman, Sarah // Marketing (00253650);5/4/2011, p1 

    The article offers information on the launch of new marketing initiative campaign by Sainsbury's Supermarket Ltd. worth 10 million pounds, promising to show how to feed the family with four members with 50 pounds a week in Great Britain.

  • Shopping Samaritan.  // Daily Mail;2/2/2016, p54 

    ON JANUARY 23, I went to Sainsbury's to do my normal weekly shop and had loaded my purchases on to the conveyor belt when I realised I'd forgotten to bring my purse.

  • Shopping Samaritan.  // Daily Mail;2/2/2016, p54 

    ON JANUARY 23, I went to Sainsbury's to do my normal weekly shop and had loaded my purchases on to the conveyor belt when I realised I'd forgotten to bring my purse.

  • Sainsbury's summer push.  // Marketing (00253650);8/4/2010, p3 

    The article reports on the launching by Sainsbury Supermarkets Ltd.'s of a campaign to young families with ideas for recipes in Great Britain.

  • Sainsbury's £50 menu promo banned. Baker, Rosie // Marketing Week (Online Edition);4/4/2012, p10 

    The article reports that the British Advertising Standards Authority (ASA) banned the advertising campaign Feed Your Family for £50 previously launched by supermarket chain Sainsbury's. The campaign, which promotes a seven-day menu for a family of four, has been regarded as misleading by ASA....

  • RETAIL: Sainsbury's and Jamie Oliver to part company. Baker, Rosie // Marketing Week (Online Edition);7/14/2011, p4 

    The article presents information on the parting of brand ambassador Jamie Oliver from the company Sainsbury's Supermarkets Ltd. Oliver fronted more than 100 advertising campaigns for the supermarket including its Feed your Family for a Fiver, Try Something New and Switch the Fish campaigns....

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics