TITLE

Measuring the Barriers

AUTHOR(S)
Cody, Tamika
PUB. DATE
May 2011
SOURCE
Mergers & Acquisitions Report;5/2/2011, Vol. 24 Issue 18, p17
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article looks at a study by the Morningstar about the barriers in mergers and acquisitions deals. These include high switching costs, cost advantages, and intangible assets. According to Heather Brilliant, vice president of equity and credit research at Morningstar, the network effect is one of the highest barriers to entry. Meanwhile, size or marketshare, which can make investors more exposed when business either plateaus or plummets, and technology are considered as phantom barriers.
ACCESSION #
60432886

 

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