TITLE

Grandfather's Corporate Gold

AUTHOR(S)
Peak, Martha H.
PUB. DATE
May 1992
SOURCE
Management Review;May92, Vol. 81 Issue 5, p1
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Presents the author's reflections on her grandfather's loyalty to U.S. Rubber, the company where he worked for more than forty years. Decline in corporate memory and loyalty in the 1980s; Existence of corporate loyalty as two-way communication between manager and staff.
ACCESSION #
6040717

 

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