Grandfather's Corporate Gold

Peak, Martha H.
May 1992
Management Review;May92, Vol. 81 Issue 5, p1
Academic Journal
Presents the author's reflections on her grandfather's loyalty to U.S. Rubber, the company where he worked for more than forty years. Decline in corporate memory and loyalty in the 1980s; Existence of corporate loyalty as two-way communication between manager and staff.


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