TITLE

BET

PUB. DATE
May 2011
SOURCE
Advertising Age;5/2/2011, Vol. 82 Issue 18, pC10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article, part of a special advertising section, focuses on the cable television network Black Entertainment Television (BET). The network's position as a means of advertising to African American television viewers is discussed. Ratings for television programs presented by BET in 2010-2011 are examined, with particular attention paid to the high ratings for the program "The Game."
ACCESSION #
60406112

 

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