TITLE

The Killer Card App? It's The Simple Basics

AUTHOR(S)
Dickmann, Frank J.
PUB. DATE
May 2011
SOURCE
Credit Union Journal;5/2/2011, Vol. 15 Issue 17, p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the issues surrounding the best applications for the growing credit cards in Ft. Lauderdale, Florida. Kevin O'Donnell of Discover Financial Services states that the fundamentals remain the best strategy for expanding card portfolios and profitability. He notes that credit cards and debit cards can enhance consumer loyalty.
ACCESSION #
60395407

 

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