The Killer Card App? It's The Simple Basics

Dickmann, Frank J.
May 2011
Credit Union Journal;5/2/2011, Vol. 15 Issue 17, p21
Trade Publication
The article reports on the issues surrounding the best applications for the growing credit cards in Ft. Lauderdale, Florida. Kevin O'Donnell of Discover Financial Services states that the fundamentals remain the best strategy for expanding card portfolios and profitability. He notes that credit cards and debit cards can enhance consumer loyalty.


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