A CU Branch Is No Apple Store, And That's OK, If

Passman, Aaron
May 2011
Credit Union Journal;5/2/2011, Vol. 15 Issue 17, p16
Trade Publication
The article offers information on the perspectives of financial executives on the significance of Apple store in Credit Union (CU) as discussed at the Trends in Retail Branch Branding and Design webinar in Madison, Wisconsin. Paul Seibert, vice president for EHS Designs, states that Apple's retail stores provide concierge to customers. Weber marketing Group President Mark Weber notes that Apple maintains a user-friendly communication style.


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