TITLE

COMPETITIVE INTELLIGENCE: A New Benchmarking Tool

AUTHOR(S)
Harkleroad, David H.
PUB. DATE
October 1992
SOURCE
Management Review;Oct92, Vol. 81 Issue 10, p26
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Examines key issues and developments relevant to benchmarking and trade competition in the U.S. compiled as of October 1992. Approaches to benchmarking; Benefits and limitations of benchmarking; Role of competitive intelligence in the benchmarking process; Implications for management and business planning.
ACCESSION #
6039306

 

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