TITLE

At the Table

PUB. DATE
May 2011
SOURCE
HealthLeaders Magazine;May2011, Vol. 14 Issue 5, p62
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on Onslow Memorial Hospital president and chief executive officer (CEO) Ed Piper. Piper is a part of a small group of hospital leaders who makes their top marketing officer part of the CEO's inner circle. Piper believes that keeping the chief marketing officer (CMO) close would put his organization in track of the CEO's goal. He adds that such kind of professional relationship with the CMO is vital in case of an untoward event such as a Health Insurance Portability and Accountability Act (HIPAA) violation.
ACCESSION #
60390309

 

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