Moag, Joseph S.
January 1966
Journal of Business Communication;Winter66, Vol. 3 Issue 2, p11
Academic Journal
This article discusses models of message logic and the model designed by the English philosopher Stephen Toulmin, in 1958. The author encourages communication specialists to do further theorizing and work on the problems of the structure of argument and the problem of finding a model which will best represent the structure of argument. Discussion is presented of inductive and deductive reasoning in arguments and syllogism. Toulmin's paradigm consists of six elements: claim, datum, warrant, backing, qualifier and rebuttal.


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