Frandsen, Kenneth D.
January 1966
Journal of Business Communication;Winter66, Vol. 3 Issue 2, p1
Academic Journal
The article discusses the development of systems of information retrieval as it relates to communication research. Computerized and mechanized systems were under development to gather, index and store the information to be searched. Some techniques for automatic abstracting, indexing and classifying were being developed. The author comments that successful product development requires consumer research, and communication researchers should contribute ideas as to how to improve information and research retrieval systems.


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