TITLE

PROGRAMED INSTRUCTION IN BUSINESS COMMUNICATION COURSES?

AUTHOR(S)
Pinkerton, James E.; Hay, Robert D.
PUB. DATE
January 1964
SOURCE
Journal of Business Communication;Winter64, Vol. 1 Issue 2, p19
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses the use of programmed instruction in teaching business communication courses. Programming is defined as the process of constructing instructional material in such a way that it allows a student to master a subject. Students are given small pieces of information as instruction progresses toward more and more complex materials. A study is presented in which the principles of terminal behavior, initial behavior, gradual progression, stimulus support, fading, and experimental program construction were learned and applied. Teachers reported becoming frustrated in the classroom because of adjusting from a traditional role as active leader in a face-to-face situation changes to the role of counselor.
ACCESSION #
6037691

 

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