TITLE

SEMANTICS AND ITS IMPLICATIONS FOR TEACHERS OF BUSINESS COMMUNICATION

AUTHOR(S)
Jolliffe, H.R.
PUB. DATE
January 1964
SOURCE
Journal of Business Communication;Winter64, Vol. 1 Issue 2, p1
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article examines the implications of semantics for teachers of business communication. The dangers of misunderstood communication come from our being intentionally oriented or word-bound. People often seek truth in high abstractions that are many verbal steps removed from reality rather than concerning themselves with the facts. The author feels that both business writing and journalism are too often regarded as lower forms of English. Writing is viewed not as an art form but as a tool or tactic. Practical semantics involves the use of symbols for understanding, thinking, informing, and persuading.
ACCESSION #
6037690

 

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