TITLE

THE NAME OF THE ROSE

AUTHOR(S)
Delahanty, Jim
PUB. DATE
May 2011
SOURCE
American Rose;May/Jun2011, Vol. 41 Issue 3, p70
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the effect of a rose's name on its popularity. Roses named after celebrities such as "Will Rogers," "Bob Hope," and "Bing Crosby," increase their longevity in commerce despite low ratings in the American Rose Society (ARS) 2010 Handbook for Selecting Roses. Fine roses that have been negatively influenced by its name include "Mme Gregoire Staechelin," "Mme Norbert Levavasseur," and "Joseph Pernet d'Annemasse."
ACCESSION #
60366757

 

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