Zetsche: 0 percent yields zero value for industry

Kurylko, Diana T.
January 2002
Automotive News;1/21/2002, Vol. 76 Issue 5967, p56
Trade Publication
Reports the zero percent financing plan of the Chrysler Group company in the United States. Downturn of the market share of the company; Exemption of several cars from major incentives; Strategies for reducing material costs.


Related Articles

  • Chrysler: Big stocks will pay off. Connelly, Mary; LaReau, Jamie; Wilson, Amy // Automotive News;8/29/2005, Vol. 80 Issue 6163, p1 

    The article reports that now that the summer blowout sale of General Motors (GM) has depleted its inventory of 2005-model cars and trucks, Chrysler Corp. appears ready to grab market share in September. This spring, Chrysler increased vehicle production in anticipation of market-share gains,...

  • Chrysler profits up in Europe.  // Automotive News;10/11/2004, Vol. 79 Issue 6116, p18 

    The article presents an interview with chief executive officer of Chrysler Corp. Dieter Zetsche who is confident the automaker will double its market share in Europe by 2009. When asked about making money in Europe, Zetsche said that their plan was to return to profitability in 2003, and they...

  • Chrysler's grand brand plan. Wernle, Bradford; Thompson, Chrissie // Automotive News;11/9/2009, Vol. 84 Issue 6385, p1 

    The article reports that Chrysler Corp. aims to launch more Fiat-based automobiles. Chrysler is expected to spend up to 23 billion dollars on new products, manufacturing and brand building over five years. The company also aims to push market share from its current 9 percent to more than 13...

  • Chrysler readies European product offensive. Kranz, Rick // Automotive News Europe;12/12/2005, Vol. 10 Issue 25, p20 

    The article reports on the move of the Chrysler group to revamp its operations in western Europe. This move is part of the company's planned product offensive in the region. Western Europe is Chrysler's biggest export market. Chrysler appointed Jacques Bousquet as director of operations in...

  • DCX sells 2 new minivans incentive-free. Cantwell, Julie // Automotive News;3/12/2001, Vol. 75 Issue 5920, p1 

    Reports the sale of minivan models on the Internet by the Chrysler Group in the United States. Reason for the pricing strategy changes; Notion of dealers on the Internet pricing; Significance of the transformation of sports utility vehicles on the business plan.

  • Production.  // Automotive News;2/18/2008, Vol. 82 Issue 6295, p33 

    The article reports on the plan of Chrysler Corp. for its North plant in Toledo, Ohio. The plant will work overtime for the first time since last April 2007 for its production. It was mentioned that the plant builds the Jeep Liberty and Dodge Nitro which were recently switched from three shifts...

  • Museum funding is bold.  // Automotive News;5/12/2008, Vol. 82 Issue 6307, p12 

    The article comments on the initiatives of Chrysler Corp.'s management for finding creative ways to shed unnecessary operations. Spinning off the automaker's Walter P. Chrysler Museum into a charitable 501(c)3 corporation is a bold stroke that can help the museum grow. The donation from...

  • Chrysler adds to 2004 rebates. Teahen Jr., John K. // Automotive News;9/1/2003, Vol. 78 Issue 6055, p38 

    Automobile manufacturer Chrysler Group dislikes customer incentives intensely. Nevertheless, it has placed rebates of $500 to $3,000 on nearly every car and light truck in its 2004 lineup. The new model year officially begins on October 1, but vehicle manufacturers permit their dealers to sell...

  • Chrysler's recovery looks grim. Kurylko, Diana T. // Automotive News;10/1/2001, Vol. 76 Issue 5951, p1 

    Reports the impact of economic crisis on the recovery plans of Chrysler in Detroit, Michigan. Limitation of options for the recovery program; Perception of analysts on the possibility of the company to acquire profits; Decision of the management to implement cost cutting measures.

  • Chrysler accelerates corporate campaign. Serafin, Raymond // Advertising Age;7/9/1990, Vol. 61 Issue 28, p2 

    The article reports on Chrysler Corp.'s plan to shift advertising funds from its three divisions to boost visibility of its corporate campaign "Advantage: Chrysler". The move will likely double the campaign's original 25 million dollar budget. It would also cut Chrysler's media spending on brand...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics