TITLE

GM changes ad agency compensation

AUTHOR(S)
Geist, Laura Clark
PUB. DATE
January 2002
SOURCE
Automotive News;1/21/2002, Vol. 76 Issue 5967, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the alteration of advertising agency compensation for 2002 by General Motors in Detroit, Michigan. Benefits of the compensation agreement; Importance of market share objectives of agency.
ACCESSION #
6036017

 

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