TITLE

Marketers: Big idea is even more important

AUTHOR(S)
Cantwell, Julie
PUB. DATE
January 2002
SOURCE
Automotive News;1/21/2002, Vol. 76 Issue 5967, p27
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the demand of automotive suppliers to agencies and media companies for advertisement. Impact of advertisements on consumers; Importance of advertisements in building confidence to brands, products and services of company; Advantages of advertisements.
ACCESSION #
6035978

 

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