Fix Mercury, Bill Ford orders

Kranz, Rick; Geist, Laura Clark; Connelly, Mary
January 2002
Automotive News;1/21/2002, Vol. 76 Issue 5967, pA1
Trade Publication
Focuses on the demand of Bill Ford, chairman of Ford Motor Co. to devise a business plan and brand position for Mercury in Detroit, Michigan. Plan of the company to phase out Mercury Villager and Lincoln Continental models; Meeting of the company's production staff to discuss the business plan; List of the products that will be included in Mercury's lineup.


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