Studios, Ops 'Push It' In New Movies-on-Demand Campaign

April 2011
Multichannel News;4/18/2011, Vol. 32 Issue 16, p33
The article focuses on the sequel marketing campaign "Push It" led by the Cable & Telecommunications Association for Marketing (CTAM) to elevate movie buys, together with the cable companies including Atlantic Broadband, Armstrong and BendBroadband.


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