TITLE

Watching Every Click

AUTHOR(S)
Hardy, Quentin
PUB. DATE
April 2011
SOURCE
Forbes Asia;Apr2011, Vol. 7 Issue 5, p60
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article talks about business expansion plans and strategies of Adobe Systems Inc. Adobe Systems Chief Executive Officer (CEO) Shantanu Narayen says that there is immense opportunities in Web tracking tools. Adobe bought Omniture Inc. for 1.8 billion dollars in 2009 because the company thought that the software firm that is known for making the Web's most successful tracking tools will help it exploit opportunities in the market.
ACCESSION #
60312656

 

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