Watching Every Click

Hardy, Quentin
April 2011
Forbes Asia;Apr2011, Vol. 7 Issue 5, p60
The article talks about business expansion plans and strategies of Adobe Systems Inc. Adobe Systems Chief Executive Officer (CEO) Shantanu Narayen says that there is immense opportunities in Web tracking tools. Adobe bought Omniture Inc. for 1.8 billion dollars in 2009 because the company thought that the software firm that is known for making the Web's most successful tracking tools will help it exploit opportunities in the market.


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