TITLE

Smart Choices

PUB. DATE
April 2011
SOURCE
FoodService Director;4/15/2011, Vol. 24 Issue 4, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the launch of the Smart Choices campaign by the Veteran Canteen Services in the U.S. in the fall of 2010. Director Marilyn Iverson has created the idea for the campaign. According to marketing and communications director Carey Filer, value, health and wellness were integrated in the Patriot Stores and Patriot Cafés in the campaign. Also noted is the decision of Canteen Services to post calorie counts for items on menu boards and create a nutritional brochure.
ACCESSION #
60308984

 

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