Goal Setting

Brlaud, Janet
February 2002
Journal of Financial Planning;Feb2002, Vol. 15 Issue 2, p38
Academic Journal
In this article the author states that his mission is to help clients accomplish their dreams, goals and life purpose through a well-organized financial planning. However, few clients can list these quickly or easily. As he listens to their story, new clients start to become friends whom he begins to understand and for whom he wants to make a difference in their lives. This essentially is the purpose of the goal-setting process--one of the most delightful aspects of being a financial advisor. Goal setting allows the author to connect with the client. He spends two to three hours totally devoted to listening to their story and sets the stage for a long-term cooperative relationship. He begins goal setting by asking clients about their first memory of money. He asks how this experience affected them, how their parents dealt with money, and how they relate to money as a result of early experiences. He allows the conversation to wander, with the hope that they will express their various money issues. With further questions he gets to know if they are happy in their job, if they have an unfilled desire to do something different.


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