The Rutgers Women's Basketball & Don Imus Controversy (RUIMUS): White Privilege, New Racism, and the Implications for College Sport Management

Gill, Jr., Emmett L.
March 2011
Journal of Sport Management;Mar2011, Vol. 25 Issue 2, p118
Academic Journal
The following is a narrative and critique of the Rutgers University Women's Basketball Team/Don Imus Morning Show (RUIMUS) controversy. Using a convenience sample of regional and national media accounts and observations this piece summarizes the confirmed events of the RUIMUS controversy. The first objective of the manuscript is to provide a synopsis of the RUIMUS controversy. The second purpose is to explore how White privilege (McIntosh, 2003), new racism (Littlefield, 2008), sexism and their intersection operated during the lifespan of the RUIMUS controversy. The analyses illustrated the presence of the core elements of White privilege, new racism, sexism and double jeopardy, along with accounts of alienation, racial ambiguity, masculine characterizations and becoming visible through a prolonged controversy. The practical implications of these findings for sport managers are presented, and include postcontroversy student-athlete counseling, social and corrective justice, and proactive communications.


Related Articles

  • JERSEY SOAR.  // Sports Illustrated;12/5/2011, Vol. 115 Issue 22, p8 

    A caption is presented to a photograph of women basketball players of the Rutgers University team during a game against Lehigh University.

  • Big Ten means big business. PARKS, BRAD // njbiz;7/12/2010, Vol. 23 Issue 28, p1 

    The article discusses the benefits that Rutgers University team of New Jersey may gain if it decides to join the Big Ten football conference. It states that competing with the Big Ten teams means a larger per-school disbursement as revealed in the 2007-2008 season where the Big Ten gave each...

  • The High Road. McDonell, Terry // Sports Illustrated;4/23/2007, Vol. 106 Issue 17, p12 

    The article presents an editorial concerning race in sports. The author discusses the 60th anniversary of baseball player Jackie Robinson breaking Major League Baseball's (MLB) color barrier. The article also discusses racially insensitive remarks made by radio host Don Imus about the Rutgers...

  • THE EDITOR'S DESK. Meacham, Jon // Newsweek;4/23/2007, Vol. 149 Issue 17, p2 

    The article presents a letter from the editor about his encounters with radio host Don Imus. He began tuning into the show to hear fellow "Newsweek" magazine contributors and he was asked to be a guest on the show after writing a piece on religion. The author frequented the show to fill the...

  • The Righteous Scarlet Knights. Kinkhabwala, Aditi // Sports Illustrated;4/23/2007, Vol. 106 Issue 17, p16 

    The article discusses the reaction of players from the Rutgers University women's basketball team to racially insensitive comments made by radio host Don Imus. The players resent their treatment by the media. The article discusses a meeting between the players and Imus. Imus issued all the...

  • The Triumph of Class, Character, and the Truth. Duffy, Brian // U.S. News & World Report;4/23/2007, Vol. 142 Issue 14, p14 

    The author condemns radio personality Don Imus for the racial slurs that he made against members of the Rutgers University women's basketball team. The article also notes that the matter should not have come as a surprise because race is still such a tender subject in America. The story of the...

  • Negative Charge. Gloede, Bill // MediaWeek;4/16/2007, Vol. 17 Issue 16, p9 

    The author discusses his view that the controversy surrounding comments made about the Rutgers University women's basketball team by radio host Don Imus may actually increase exposure of the team and their accomplishments. The ratings for the 2007 National Collegiate Athletic Association (NCAA)...

  • A Pillar of Strength. Anderson, Kelli // Sports Illustrated;11/19/2007, Vol. 107 Issue 20, p70 

    The article focuses on the college basketball player Essence Carson of Rutgers University. It describes Carson's decision to attend the university and comments on Carson's reaction to the derogatory racial comments made about the Rutgers women's basketball team by the radio host Don Imus....

  • A TEAM STANDS TALL. Kelley, Raina; Starr, Mark; Conant, Eve // Newsweek;4/23/2007, Vol. 149 Issue 17, p32 

    The article discusses the meeting of the Rutgers University women's basketball team with radio talk show host Don Imus. Imus apologized for an insensitive remark he made on his show. The Scarlet Knights did not want to be seen as helpless victims. They accepted Imus's apology and did not call...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics