TITLE

The Rutgers Women's Basketball & Don Imus Controversy (RUIMUS): White Privilege, New Racism, and the Implications for College Sport Management

AUTHOR(S)
Gill, Jr., Emmett L.
PUB. DATE
March 2011
SOURCE
Journal of Sport Management;Mar2011, Vol. 25 Issue 2, p118
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The following is a narrative and critique of the Rutgers University Women's Basketball Team/Don Imus Morning Show (RUIMUS) controversy. Using a convenience sample of regional and national media accounts and observations this piece summarizes the confirmed events of the RUIMUS controversy. The first objective of the manuscript is to provide a synopsis of the RUIMUS controversy. The second purpose is to explore how White privilege (McIntosh, 2003), new racism (Littlefield, 2008), sexism and their intersection operated during the lifespan of the RUIMUS controversy. The analyses illustrated the presence of the core elements of White privilege, new racism, sexism and double jeopardy, along with accounts of alienation, racial ambiguity, masculine characterizations and becoming visible through a prolonged controversy. The practical implications of these findings for sport managers are presented, and include postcontroversy student-athlete counseling, social and corrective justice, and proactive communications.
ACCESSION #
60263124

 

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