TITLE

Kmart shelving BlueLight strategy in new round of ads

AUTHOR(S)
Cuneo, Alice
PUB. DATE
January 2002
SOURCE
Crain's Detroit Business;1/21/2002, Vol. 18 Issue 3, p20
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports the move of Kmart Corp. in dealing with bankruptcy in Michigan. Development of a multicultural advertising by Don Coleman Advertising; Details on the revision of BlueLight Imagery campaign; Discussion on the payment plans on marketing communications.
ACCESSION #
6026138

 

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