TITLE

High prices raise marketing risk

AUTHOR(S)
Suderman, Arlan
PUB. DATE
March 2011
SOURCE
Farmer;Mar2011, Vol. 129 Issue 3, p69
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the impact of elevating crop prices to the agriculture industry's marketing strategy.
ACCESSION #
60256532

 

Related Articles

  • Plan to survive a rerun of 2008. Knorr, Bryce // Farm Futures;Feb2011, Vol. 8 Issue 2, p44 

    The article offers marketing strategies which are useful when managing the worst case of the production and agricultural prices in the U.S. One of these strategies is to define the maximum risk of facing your operations and positions in the market. Other include reading carefully the contract...

  • New price transparency trend. Cooper, Olivia; Harris, Robert // Farmers Weekly;6/4/2004, Vol. 140 Issue 23, p21 

    Reports on the decision of Home-Grown Cereals Authority (HGCA) to change the way it reports grain prices as of June 4, 2004. Reason behind the decision of the HGCA; Basis of ex-farm prices; Coverage of the format; Significance of the move of the HGCA to the agricultural industries.

  • SOME THINGS WE DO NOT KNOW ABOUT THE MARKETING OF PERISHABLE AGRICULTURAL COMMODITIES. Genung, J. H. // Journal of Marketing;Oct40, Vol. 5 Issue 2, p162 

    The article presents an analysis of the marketing of fresh fruits and vegetables. Several price related topics are discussed, including the market wholesale prices through private, public and auction sales, the Department of Agriculture pricing reports, and subsidies and regulations. Many U.S....

  • Volatility can be a good thing. BURGENER, PAUL // Missouri Ruralist;Nov2013, Vol. 153 Issue 11, p93 

    The article discusses the impact of market volatility in the agricultural industry by stating that market volatility reinforces the need for a marketing plan to boost crop sales.

  • Your best marketing tool: communication. Suderman, Arlan // Prairie Farmer;Apr2011, p77 

    The article reports on the marketing strategy in the agricultural industry in the U.S. highlighting the importance of communication and technological innovations.

  • OBSERVATIONS AND OTHER ITEMS OF INTEREST. Schuermann, Bill // Agri Marketing;Nov2003, Vol. 41 Issue 10, p4 

    Shares an author's observations regarding the farm broadcast industry in the U.S. Allocation of more resources to tactics that embrace the farm broadcasting strategy; Reliance of marketers on free publicity to further enhance their company's communications programs; Need to have a professional,...

  • Best marketing tool: communication. Suderman, Arlan // Southern Farmer (1541-2008);Apr2011, Vol. 10 Issue 4, p32 

    The article focuses on the importance of communication as one of the greatest farm assets on agricultural challenges and opportunities, adoption of the technology that will increase the flow of communication, and the adaption of the new trends to enhance marketing plan and strategy.

  • Mobile smartphones set to take over handset market.  // Marketing Week;5/13/2010, Vol. 33 Issue 20, p7 

    The article focuses on the different pricing and marketing strategies created by telecommunication networks for their smartphone products in Great Britain.

  • THE END GAME.  // Entrepreneur;Jul2012, Vol. 40 Issue 7, p89 

    The article presents recommendations to business owners on how to implement the pay-what-you-want pricing strategy.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics