Ethical Issues Encountered by Marketing Researchers in India
- `Sugging' gives market research bad name. Levenburg, Nancy M. // Grand Rapids Business Journal;04/14/97, Vol. 15 Issue 15, p4
Opinion. Focuses on `sugging' which involves selling under the disguise of marketing research and its illegality. Lack of rights-compensation guidelines; Impact on the consumers' willingness to participate in future research; Compromising the quality of information of the research;...
- Managerial and Public Attitudes Toward Ethics in Marketing Research. Aggarwal, Praveen; Vaidyanathan, Rajiv; Castleberry, Stephen // Journal of Business Ethics;Sep2012, Vol. 109 Issue 4, p463
This research updates and significantly extends Akaah and Riordon's (J Market Res 26:112-120, ) evaluation of ethical perceptions of marketing research misconduct among marketing research professionals. In addition to examining changes in perceptions toward key marketing research practices over...
- Deontological And Teleological Influences On Marketing Research Ethics. Lund, Daulatram B. // Journal of Applied Business Research;Spring2001, Vol. 17 Issue 2, p65
Using factorially designed marketing research scenarios this study investigates the influence of deontological and two teleological factors on marketing professionals' (1) ethics judgment and (2) decision to either reward or punish an ethical/unethical research behavior. The results indicate...
- Ethical Concerns in Marketing Research. Sojka, Jane; Spangenberg, Eric R. // Advances in Consumer Research;1994, Vol. 21 Issue 1, p392
Examines how disciplines outside of marketing have handled sensitive ethical issues. Guidelines for consumer researcher to consider when faced with decisions regarding research ethics; Historical context of ethical issues in marketing; Deception; Confidentiality.
- A watchful eye on consumer habits. Miles, Louella // Marketing (00253650);4/20/2000, p35
Focuses on observational research, a fast-growing area of marketing research that covers a range of methodologies, from observing people as they go about their daily lives to actually living with them for weeks at a time. Use of video footage to analyze the way customers shop; Popularity of the...
- MARKETING RESEARCH ETHICS: AN UPDATE. Murphy, Patrick E.; Dunn, Mark G. // AMA Winter Educators' Conference Proceedings;1992, Vol. 3, p326
Focuses on the issues related to marketing research ethics. Ethical problems facing marketing researchers; Changes of the perceptions of marketing researchers on ethics; Increase attention of researchers on ethical issues.
- Dutch researchers are shocked by cases of scientific misconduct. Sheldon, Tony // BMJ: British Medical Journal (Overseas & Retired Doctors Edition;12/3/2011, Vol. 343 Issue 7834, p1123
The article reports that the dismissal by the Erasmus Medical Centre in Rotterdam, Netherlands to the case of Don Poldermans, professor of perioperative cardiovascular care, for serious violations of scientific integrity in his research, has been shocked among the Dutch medical research community.
- The Influence of Personal and Organizational Values on Marketing Professionals' Ethical Behavior. Akaah, Ishmael P.; Lund, Daulatram // Journal of Business Ethics;Jun94, Vol. 13 Issue 6, p417
The authors examine empirically the influence of personal and organizational values on marketing professionals' ethical behavior. The results indicate that personal and organizational values underlie differences in marketing professionals' ethical behavior, albeit "small" terms of the proportion...
- How Ethical Are Professional Marketing Researchers? Laroche, Michael; McGown, K.L.; Rainville, Joyce // Business Forum;Winter86, Vol. 11 Issue 1, p21
Studies what is perceived to be ethical behavior and actual industry practice among professional marketing researchers. Attitudes and behavior of researchers; Relationship between attitudes and behavior; Factors that foster and maintain ethical research practice.