Goodyear aims to lead tire industry in innovation

Schertz, William
March 2011
Rubber & Plastics News;3/21/2011, Vol. 40 Issue 17, p16
Trade Publication
The article reports that Goodyear Tire & Rubber Co. is aiming to lead the tire industry in innovation. It states that during the 2011 Goodyear Dealer Conference which was held in Grapevine, Texas the company reinforced its commitment to its dealers and made it clear that it wants to lead the industry in innovation. It highlights that it has backed up its aim with the announcement of three tires such as the Assurance TripleTred All-Season premium touring tire.


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