TITLE

AXA Sun Life fills post with Centrica marketer

AUTHOR(S)
Kleinman, Mark
PUB. DATE
September 2001
SOURCE
Marketing (00253650);9/13/2001, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on AXA Sun Life's appointment of Mark Hanson to take the role of head of knowledge management, responsible for the financial services firm's relationship marketing activity. Consolidation of the firm's five separate marketing departments into one; Number of senior marketers to be recruited by the firm; Hanson's involvement in the brand's marketing research and planning work.
ACCESSION #
6012967

 

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