TITLE

'Consumers getting smarter'

PUB. DATE
March 2011
SOURCE
Chain Drug Review;3/14/2011, Vol. 33 Issue 5, p31
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers information on a survey conducted by the IBM Institute for Business Value which revealed the convergence of new technologies and socioeconomic trends in empowering consumers and changing the way they interact with retailers.
ACCESSION #
60127253

 

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