TITLE

Why just `announce,' when you can sell?

AUTHOR(S)
Lewis, Herschell Gordon
PUB. DATE
May 1998
SOURCE
Sell!ng;May98, Vol. 5 Issue 10, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Looks at shortcomings of a letter answering an inquiry from a customer. Significance of indicating the date; Use of words that would not attract the customer's interest in the product or services offered by the company; Lack of emphasis on the value of company's products and services.
ACCESSION #
600990

 

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