TITLE

9 Steps To Drive Word Of Mouth

AUTHOR(S)
Bartlett, Michael
PUB. DATE
April 2011
SOURCE
Credit Union Journal;4/11/2011, Vol. 15 Issue 14, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents nine steps for word-of-mouth advertising offered by marketing consultant Kelly Parks which include the reinvention of common bond, speak the customer language and create a buzz.
ACCESSION #
60041646

 

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