Targeted Messages That Actually Hit The Target

Diekmann, Frank J.
April 2011
Credit Union Journal;4/11/2011, Vol. 15 Issue 14, p22
Trade Publication
The article focuses on "enCompass," a marketing strategy and multi-channel campaign execution program launched by the financial industries Harland Financial Solutions and Harland Clark. It says that the program, which uses business intelligence to develop a creative strategy, was aimed at increasing the growth of credit unions (CUs) by nourishing the relationship with old members. According to Harland official Sam Kilmer, enCompass delivers a unique target message based on best practices.


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