TITLE

Prestige+Value = More Profitable Portfolio

AUTHOR(S)
Birch, Ray
PUB. DATE
April 2011
SOURCE
Credit Union Journal;4/11/2011, Vol. 15 Issue 14, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that vice president (VP) Bill Lehman of Card Services for Credit Unions (CSCU) says that the credit cards of credit unions (CUs) must express value and prestige to attract the CU members to place the card at the top of their wallet.
ACCESSION #
60041342

 

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