Hooping It Up in Ratings

Reynolds, Mike
April 2011
Multichannel News;4/11/2011, Vol. 32 Issue 15, p29
The article focuses on the television (TV) program ratings of the NCAA Basketball Tournament in the U.S. It says that the 2011 March Madness coverage of CBS Television Network averaged a 6.4 rating and 14 share, which was 7% above in 2010. It states that key-demographic perspectives showed that CBS and Turner Sports Inc. achieved 21% among persons age 18-34. It adds that the viewership of ESPN's coverage increased from 1.63 million in 2010 to 1.88 million people in 2011.


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