DODGE RAM GEARED UP AND WENT
- Chrysler Shuffles 3 Shops for Harlem Spot. Greenberg, Karl // Brandweek;3/24/2003, Vol. 44 Issue 12, p11
Reports on a television campaign that will be released by Chrysler. Description of the television spots; Comments from executives of Chrysler.
- Chrysler ads fight foreign brands. Serafin, Raymond // Advertising Age;2/10/1992, Vol. 63 Issue 6, p2
This article reports on the television advertising campaign to be launched by Chrysler Corp. in the 1992 Winter Olympics. The new corporate Chrysler television spot is geared to improving the company's image against foreign brands. In the spot, Chrysler Corp. Chairman Lee Iacocca acknowledges...
- 2-way digital cable takes off. Stark, Steven J. // Electronic Media;06/28/99, Vol. 18 Issue 26, p20
Focuses on the interactive television advertising account signed by Chrysler Corp. with the Interactive Channel cable television network. Effectiveness of the deal for Chrysler in targeting specific customers; Coverage of Interactive Channel's LocalSource interactive television service.
- found art. // Advertising Age;1/6/1997, Vol. 68 Issue 1, p38
This article presents a photograph of the television spot created by Bozell for Chrysler Corporation's Jeep brand in 1997.
- Garfield's AdReview. Garfield, Bob // Advertising Age;7/18/2005, Vol. 76 Issue 29, p37
This article describes and examines the television commercial made by BBDO for Chrysler featuring Jason Alexander and Lee Iacocca. Chrysler is following the lead of General Motors (GM) by offering employee pricing-in other words: more sharp discounts, carving into already thin margins. It was...
- National campaign promotes American-made theme, product emblem as marketing strategy. Whalen, Bernie // Marketing News;3/16/1984, Vol. 18 Issue 6, Special section p1
The article examines the effectiveness of a marketing strategy that has American-made theme. Companies like Chrysler and Motorola have benefited from strong made-in America themes in their marketing communications. However, critics argued that consumers are buying Chrysler cars because the have...
- Dodge gets raunchy in new Durango spot. Halliday, Jean // Advertising Age;10/6/2003, Vol. 74 Issue 40, p3
The article presents information on a television advertising campaign created by Omnicom Group's BBDO for the 2004 Durango sport utility vehicle from the Chrysler Group. The Chrysler Group unit plans to air the spot for its 2004 Durango sport utility during late night television shows and on...
- Chrysler reroutes plans for new minivans. Serafin, Raymond // Advertising Age;5/22/1995, Vol. 66 Issue 21, p40
This article informs about the decision of Chrysler Corp. to postpone its estimated $100 million marketing effort for its new minivans as of May 22, 1995 because of slumping car sales and a slow minivan production. The company will postpone TV advertising for several weeks while it focuses on...
- Chrysler recycles '93 ads for '94. Rickard, Leah // Advertising Age;8/23/1993, Vol. 64 Issue 35, p30
This article reports on the decision of Chrysler Corp. to recycle some of the Jeep advertisements it already used in 1993. The company said that several 1993 Jeep advertisements will return for 1994, and it is delaying any new Plymouth advertising until later in the model year. Company officials...