Not Just Rods and Reels Anymore

Edelstein, Robert
April 2011
Multichannel News;4/11/2011, Vol. 32 Issue 15, p11
The article focuses on the status of outdoor lifestyle networks in the advertising context. It says that outdoor networks have increased their distribution reach along with the service they provide to sportsmen. It states that outdoor lifestyle networks are improving since advertisers recognized the value of the purchases as post-recession recovery persists. Moreover, according to network sources, the channel is acquiring traction with insurance firms that seek to reach the boating enthusiast.


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