TITLE

HOW TO REACH 'BICULTURAL' LATINOS

AUTHOR(S)
Martinez, Laura
PUB. DATE
April 2011
SOURCE
Multichannel News;4/11/2011, Vol. 32 Issue 15, p9
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the struggle of several pay television (TV) providers and programmers in coping with the acculturation and language levels of bicultural Latinos in the U.S. including Cox Communications and Sì TV network.
ACCESSION #
60034650

 

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