HOW TO REACH 'BICULTURAL' LATINOS
- Cox Rolls Out Digital Hispanic Tier. Moss, Linda // Multichannel News;08/07/2000, Vol. 21 Issue 32, p20
Focuses on the launching of the digital Spanish-language cable service of Cox Communications Inc. in Phoenix, Arizona. Importance of the Hispanic market in Phoenix to Cox; Marketing of the cable service package; Rates.
- The Next Big Challenge. Karrfalt, Wayne // Multichannel News;10/28/2002 Supplement, Vol. 23, p26B
Focuses on challenges faced by the multi system operators in the U.S. Success of the satellite in the Hispanic markets of the country; Competitive pricing of the Spanish-language packages; Need for constant strategic thinking to drive customers towards business; Experience of Cox Communication's...
- Clinching the Deal. Karrfalt, Wayne // Multichannel News;10/28/2002 Supplement, Vol. 23, p29B
Focuses on Latinos as a ready market for bundled services offered by multisystem operators with an inclination towards technology. Claims of Cox Communications Inc. for its services in Orange County, California; Trends among the Hispanics for services hired by operators; Challenge faced while...
- PHOENIX. Breznick, Alan // Multichannel News;10/27/2003, Vol. 24 Issue 43, p23A
Deals with the efforts of Cox Communications to increase its Hispanic American cable service subscribers in Phoenix, Arizona. Factors that contributed to the decision of Cox to launch campaigns to attract Hispanic subscribers; Purchasing patterns of Hispanic households; Details of the campaigns...
- Local companies make Hispanics a part of doing business. Davis, Forrest // Inside Tucson Business;5/31/2004, Vol. 13 Issue 48, p8B
Reports on the integration of the Hispanic market into the business strategies of companies in Tucson, Arizona. Incoporation of Hispanics in employment, products, customer service and community relations at Cox Communications; Advertising and public relations; Consumer behavior.
- Southern Style. // Broadcasting & Cable;10/18/2004, Vol. 134 Issue 42, p19
Provides information on the television market in Atlanta, Georgia. Cable stations located in the city; Number of people covered by the market; Percentage increase in the total market revenue of Cox-owned WSB; Number of counties included in the market rank among the nation's top 10 in Hispanic...
- Cox. Winslow, George // Broadcasting & Cable;6/28/2004, Vol. 134 Issue 26, p38
Deals with the Spanish language campaign launched by Cox Communications aimed at controlling the proliferation of illegal drugs among Hispanic youths. Amount of free public service announcements that will be released in line with the project; Efforts of Cox Communications to market its services...
- Cox courts Latinos with channel pack. Anderson, Kathleen; Szalai, Georg // Hollywood Reporter -- International Edition;9/21/2004, Vol. 385 Issue 38, p16
This article reports that cable operator Cox Communications Inc. on Monday unveiled a new cable package for Hispanic American customers, Paquete Latino, which for $34.95 a month gives customers access to as many as 35 Spanish language channels. Channels offered include Tele-futura, Azteca...
- Cox Bundles Mexico Calls, TeleLatina. Haugsted, Linda // Multichannel News;10/6/2003, Vol. 24 Issue 40, p17
Reports on the strategy of Cox Communications Inc. for the Hispanic customers in Arizona. Free minutes of long-distance telephone calls to Mexico for customers buying a bundle of services; Packages promoted by Cox; Cost benefits of the packages.