Hispanics: America's Major Minority

Martinez, Laura
April 2011
Multichannel News;4/11/2011, Vol. 32 Issue 15, p8
The article focuses on the growth of the Hispanic Americans population who was the being eyed by marketers and advertisers. It refers the launching of the Xfinity package from Comcast Corp. which recruited actress Sofia Vergara to star on its television (TV) advertising. Cox Communications vice president of acquisition marketing and sciences Tony Maldonado says that their business will be segmented to reach the community which will encompass the customer operations and product offerings.


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