TITLE

Nielsen to Tally 'TV Everywhere' Ads

AUTHOR(S)
Spangler, Todd
PUB. DATE
April 2011
SOURCE
Multichannel News;4/11/2011, Vol. 32 Issue 15, p2
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the plan of Nielsen Media Research Inc. to include Internet video watching in the ratings of television (TV) shows, in which it will make use of the C3 metric design.
ACCESSION #
60034467

 

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