Stakeholders VS. Shareholders

McClellan, Josiah
April 2011
Public Relations Strategist;Spring2011, Vol. 17 Issue 1, p32
The article presents two cases that illustrate how public relations decisions can make all of the differences in bringing shareholders and stakeholders together, or tearing them apart. It describes three critical ones that are important in navigating successful stakeholder-shareholder relationships. It notes that these two groups are two influential constituencies that can help enhance a brand.


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