TITLE

10 TOP Questions About Your Social Media Strategy

AUTHOR(S)
Green, Cindy Estis
PUB. DATE
April 2011
SOURCE
Hospitality Upgrade;Spring2011, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents questions to consider when integrating social media strategy into the overall marketing effort for a hotel's property. It notes the need for a hotel operator to consider its confidence in terms of ensuring the good condition and management of its basic Website before investing in social media. It states the importance to ponder whether social media is considered as medium for information, direct sales or guest service.
ACCESSION #
59999978

 

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