Coleman, Tim
April 2011
Hospitality Upgrade;Spring2011, p46
Trade Publication
The article discusses the significance for revenue manager or general manager to keep track on the external competition and internal booking pace while considering revenue per available room (RevPAR) index in the hospitality industry. It elaborates the four competitive forces which include new entrants, bargaining power of customers and bargaining power of suppliers. It notes areas that should be given focus including the competitive set, unique selling proposition, and price-value position.


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