Verret, Carol
April 2011
Hospitality Upgrade;Spring2011, p134
Trade Publication
The article focuses on the concept of selling through social media. It states that social selling is a paradigm shift on how sales people conduct their sales processes. It discusses the elements of social selling which are listening, connecting and engaging. It highlights a research report on the future of selling which was published by Brian Fetherstonhaugh, chairman and chief executive officer (CEO) of OgilvyOne Worldwide, in the "Social Commerce Today" magazine in December 2010.


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